Medical Affairs and Marketing: The Evolving Role of the Compliance Officer
Ronald G. Walls, M.D., Walls Strategic Consultants
Historically, medical affairs and marketing have directed both the generation and dissemination of information about their products. Digital technologies have weakened that control, opening an array of new, independent information channels. This article explores the unprecedented and unmet need for industry to have their compliance officers be trained to be as social media compliance officers.